Cialis Advertisement
No wonder the manufacturers of Cialis, Eli Lilly are trend setters when it comes to advertisements, they are the only brand which is spending so much on advertisement and why not; was there any other way to challenge the 7 years long monopoly of an established name which became the symbol for treatment of erectile dysfunction and caused so much stir in the world; Viagra.
Kudos to their efforts and money they gambled over that and VOLA it paid off like anything, it sales were 
beyond the expected calculation and why not having a startling figure of $100 million was supposed to do that impossible wonder. Once they had the taste of that then they were naturally willing to gamble more and why not in 6 years crossing the magical figure of $1 billion of sales is a very great achievement provided that it was new to market with a competitor larger in every aspect but still they were able to chip the market of Viagra and that is why they increased their advertisement budget to $250 million.
One very interesting thing is that their advertisement are entirely different to other erectile dysfunction medicine, as it is the only which does mention the side effects in its add and one thing that has been very much debated that they often cast men older opposite younger girls, in reply to this they say that their mainly targeted audiences are 40 plus. There was on incident that really shook the whole world and was very much criticized when they aired ads in Super Bowl and parents were very angry at that.